I was meeting a client at the Bell LightBox yesterday and stopped in the lobby to check out what's going on. I admire TIFF's marketing for the Bell LightBox on many levels. In a way, they've taken a page from the leading museums and galleries in branding the place and each of their film programs.
The Fellini program running this summer is supported with great ads and posters that draw directly on iconic images of his films and fun swag in the gift shop -- which is so invitingly, a glass cube in the front of the lobby. There was also a poster in the lobby saying that Fellini had 27 obsessions, so tweet yours to #FelliniTIFF.
Clearly, ice cream is my #FelliniTIFF.
